01 · CONTEXT & BACKGROUND
The Operational Context
Sleepwell, a household mattress and home comfort brand, needed to elevate its digital presence to compete with direct-to-consumer digital natives with an experience that reflected high craftsmanship.
CASE STUDY · Consumer Goods & E-CommerceEnterprise Retail
Scalable E-Commerce Platform with Frictionless Multi-Step Checkout
Built a high-converting direct-to-consumer e-commerce portal featuring mattress size customizers, pincode delivery estimation, and optimized checkout funnels.
95+ Lighthouse
Page Speed
Optimized SSR and asset delivery
28% Conversion Lift
Checkout Funnel
TODO: confirm
<800ms
Catalog Load
Instant filtering across hundreds of SKU variations
CLIENT Sleepwell
YEAR 2022
TIMELINE 4 Months
ARCHITECT Bhuvnesh Sharma
TECH STACK:Next.jsReactNode.jsReduxPayment GatewaysTailwind CSSAWS CloudFront
02 · CORE ENGINEERING CHALLENGE
The Bottlenecks & Failure Modes
Mattresses involve complex custom dimensioning, pincode-specific delivery logistics, and high-ticket checkout hesitation. The previous platform suffered from slow load times and cumbersome cart steps.
03 · SYSTEM ARCHITECTURE & SOLUTION
Engineering the Solution
Architected a Next.js server-rendered storefront featuring an interactive 3D dimension selector, real-time logistics pincode check, and a streamlined 2-step checkout with multiple payment options (EMI, UPI, Card, NetBanking).
Dynamic dimension calculator mapping custom measurements to factory pricing.
Server-side rendered product pages with automatic image optimization and WebP delivery.
Optimized checkout state machine reducing form fields by 40%.
Edge caching on AWS CloudFront for sub-second catalog discovery.
04 · RESULTS & PRODUCTION IMPACT
Measured Production Outcomes
Delivered a modern shopping experience that elevated brand perception and delivered substantial improvements in mobile checkout completion.
KEY TAKEAWAY: When selling high-consideration physical products, speed and interactive configuration build the confidence required for purchase.
2 SPOTS AVAILABLE THIS WEEK · FOUNDER STRATEGY SESSION
Book a 30-Minute Strategy Call
No junior reps. No slide deck pitch. We audit your technical architecture or product roadmap live and give you a concrete roadmap to accelerate production.
Bhuvnesh Sharma
Technical Founder & Principal Engineer
Avg Reply: < 1 hour · Google Meet Invite